The Newly Redesigned 2023 Toyota Prius
Reserve the 2023 Toyota Prius from Thompson Toyota Today!
The 2023 Toyota Prius reveals a captivating all-new design with an exhilarating drive and advanced technology. Underneath the hood is a 2.0L 4-cylinder engine with up to 194 HP: It’s powerful enough to go from 0-60 mph in 7.2 seconds while still sporting the fuel efficiency and reliability local Toyota drivers have come to know and trust.
Introducing the Toyota Prius
Interior
The inside of your newly redesigned Prius will have you feeling inspired by its luxury appeal and modernized details. With a Top-mount Multi-Information Display (MID) and available 12.3-inch mid-dash touchscreen running the latest Toyota Audio Multimedia infotainment software, drivers will ask, “Is this really a Prius?” (Yes, it is)
Exterior
Chief Engineer Satoki Oya, newly assigned to the fifth-generation Prius program, pursued a "love at first sight" approach when designing the 2023 Toyota Prius. This led to smoother curves and sharper details, highlighting a more stylish appeal. Including lightweight 19-inch aluminum alloy wheels, slim LED headlights, and a more modern light bar between the taillights, the 2023 Prius has a finished and super clean look.
Technology & Safety
Toyota certainly isn't holding back on advances in technology and safety in the newly designed 2023 Prius. An upgraded navigation system that includes available Drive Connect provides you with the most up-to-date map data, routes and points of interest, so you’ll never have to wonder where you’re going. Available Remote Connect with Digital Key capability can detect your Bluetooth-connected smartphone, enabling you to lock/unlock and start/stop your Prius, and available Advanced Park is there for you with the touch of a button.
Blind Spot Monitor (BSM) with Rear Cross-Traffic Alert (RCTA) is designed to help look out for your safety, while Safe Exit Assist (SEA) helps detect approaching vehicles or bicycles from the rear. Not to mention, Toyota Safety Sense 3.0 comes with
- Pre-Collision System With Pedestrian Detection
- Full-Speed Range Dynamic Radar Cruise Control
- Lane Departure Alert With Steering Assist
- Lane Tracing Assist
- Proactive Driving Assist and More
Overview of Engine & Drivetrain Variants
- LE - Starting MSRP $27,450
- 57/56 est. MPG
- LE AWD - Starting MSRP $28,850
- 53/54 est. MPG
- XLE - Starting MSRP $30,895
- 52/52 est. MPG
- XLE AWD - Starting MSRP $32,295
- 42/41 est. MPG
- Limited - Starting MSRP $34,465
- 52/52 est. MPG
- Limited AWD - Starting MSRP $35,865
- 49/50 est. MPG
Style that goes the extra mile.
Striking from any angle, Prius’ sleek silhouette is defined by smooth curves and sharp details.
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Discover Your 2023 Toyota Prius
6 unique grades to choose from:
LE
Starting at $27,450
XLE
Starting at $30,895
Limited
Starting at $34,465
LE AWD
Starting at $28,850
XLE AWD
Starting at $32,295
Limited AWD
Starting at $35,865
Reserve YOUR 2023 Toyota Prius!
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2023 Toyota Prius FAQs
When is the Toyota Prius release date?
2023 Toyota Prius models are available now at Thompson Toyota. Contact our team to reserve yours today!
Does the 2023 Toyota Prius have upgraded technology features?
Yes! The 2023 Prius is designed and equipped with the tools to make life easier and more convenient — thanks to the available 12.3-inch Toyota Audio Multimedia system feature. Drivers will have the opportunity to access a wide range of enhanced connectivity and convenience features. The system is capable of Over-the-Air (OTA) updates to keep things up-to-date.
With the available Connected Service Drive Connect, drivers and passengers have access to Intelligent Assistant, Cloud Navigation and Destination Assist. With Intelligent Assistant, simple phrases like “Hey Toyota” awaken the system for voice-activated commands to search for directions, find points of interest, adjust audio controls, change the cabin temperatures and more — all hands-free!
Is the 2023 Toyota Prius still fuel-efficient?
As the most fuel-efficient Prius to date, the 2023 Prius has a EPA-estimated 57 miles per gallon.
Does the 2023 Toyota Prius have improved performance?
Drivers can expect enhanced acceleration and effortless handling when they get behind the wheel of the 2023 Prius. With a larger 2.0L engine and newly developed lithium-ion battery that is smaller and lighter and achieves a 15% increase in output compared to the previous generation of Prius.
What’s more, the 2023 Prius has three drive modes: Normal, ECO and Sport. In ECO mode, the drive force response to accelerator operation is suppressed slightly to enhance fuel economy. In Sport mode, drivers will experience enhanced throttle responsiveness.
