The Brand New 2023 Toyota Crown

Reserve the 2023 Toyota Crown from Thompson Toyota Today!

After decades, the Toyota Crown is back in the US, and Toyota is serving all new looks. A cross between a car and an SUV, the 2023 Toyota Crown is a distinctly crafted vehicle unlike anything you've seen before. The sedan launches with a pair of conventional hybrid powertrains; a 2.5-liter four-cylinder and a turbocharged 2.4-liter four-cylinder. Toyota is offering the Crown in three luxury-oriented trim levels, including the more powerful Hybrid Max powertrain.

Introducing the Toyota Crown


The all-new Crown’s driver-focused cockpit creates an instinctual connection between driver and machine. With available fixed panoramic roof, standard heated front seats and available ventilated front seats, available heated rear seats, and available heated steering wheel, the Crown’s premium cabin heightens your senses the moment you get behind the wheel.


Toyota Crown’s seductive look is unlike anything Toyota has released before. With 5.8-in. of ground clearance, its elevated cabin sits higher than traditional sedans, giving the Crown an eye-catching street appearance.

Technology & Safety

Toyota Crown’s available Advanced Park makes fitting into a tight spot as simple as pressing a button. With a Remote Connect subscription, this app lets your smartphone and smartwatch act like your key. The definition of driver-centric, Toyota Crown features Toyota’s innovative Human Machine Interface (HMI). This advanced system uses Toyota Crown’s 12.3-in. Toyota Audio Multimedia touchscreen to heighten your interaction through sight, touch and voice activation.

The Crown is packed with technology, and it doesn't shy away from amazing safety features either. Standard Blind Spot Monitor with Rear Cross-Traffic Alert is designed to help look out for other vehicles. Blind Spot Monitor warns you when a vehicle in the next lane enters Toyota Crown’s blind spot on either side of the vehicle. The Crown also featured Toyota Safety Sense, a Pre-Collision System with Pedestrian Detection designed to help detect a vehicle, pedestrian, bicyclist or motorcyclist and provide an audio/visual forward-collision warning under certain circumstances.

Overview of Engine & Drivetrain Variants

  • XLE - Starting MSRP $39,950
    • 42/41 est. MPG
    • 2.5L 4-Cylinder Hybrid
  • Limited - Starting MSRP $45,550
    • 42/41 est. MPG
    • 2.5L Hybrid, 236 Net Horsepower
  • Platinum - Starting MSRP $52,350
    • 29/32 est. MPG
    • 4-Cyl. Turbocharged Hybrid MAX System

An image of innovation.

Toyota Crown is a distinctly crafted sedan unlike anything you've seen before.

Which Crown is Right for You?

3 unique trims to choose from:
Starting at $39,950
Starting at $45,550
Starting at $52,350

Reserve the 2023 Toyota Crown Today!

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2023 Toyota Crown FAQs

When is the Toyota Crown release date?

This exciting new model is available now at Thompson Toyota. Contact our team to set up a test drive or reserve a Toyota Crown of your own.

Is the 2023 Toyota Crown electric?

The 2023 Toyota Crown comes with one of two hybrid powertrains. AWD is standard for both options. The first option is a 2.5-liter four-cylinder engine paired with three electric motors to produce 236 horsepower. The second option uses a 2.4-liter turbo four-cylinder engine and an electric motor combined for 340 horsepower.

Is the Toyota Crown fuel efficient?

The EPA estimates the base hybrid powertrain is capable of up to 42 mpg city and 41 mpg highway. The Platinum model's more powerful Hybrid Max powertrain is claimed to deliver around 29 mpg city and 32 mpg highway.

Is Toyota Crown an SUV?

Toyota's oldest nameplate returns to the United States as a unique hybrid sedan with tall, crossover-like proportions and a 340-horsepower Hybrid Max powertrain option.

Is the Crown replacing another Toyota model?

The Toyota Crown is a new elevated, luxury sedan model for 2023 that replaces the Avalon.