In a press release from yesterday, Toyota reported that it is the most recent recipient of the Yankee Cup Technology Award from the New England Motor Press Association. The automaker earned the accolade thanks to its advanced safety technology package, Toyota Safety Sense (TSS-P). Toyota plans to add the driver-assistive technology to almost every trim level in the United States, starting with 2018 model-year vehicles as part of a commitment to deliver advanced safety features to the masses.

The Toyota Safety Sense package delivers four key cutting-edge technologies. These include Dynamic Radar Cruise Control, Lane Departure Alert with Steering Assist, Automatic High Beams, and a Pre-Collision System with Pedestrian Detection.

RAV4 Hybrid and Tacoma also won NEMPA accolades, winning Winter Vehicle Awards in the Green Crossover and Midsize Pickup categories, respectively. NEMPA presented the awards during its sixth annual conference at the MIT Media Lab in Cambridge, Massachusetts.

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Tags: awards, safety